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    Measuring involvement with audio/video content

    People and Computers XXIV Games are a Serious Business

    Proceedings of HCI 2010
    The 24th British HCI Group Annual Conference
    University of Abertay, Dundee, UK

    6 - 10 September 2010

    AUTHORS

    Nele Van den Ende, Jettie Hoonhout and Lydia Meesters

    ABSTRACT

    The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.

    PAPER FORMATS

    PDF filePDF Version of this Paper (846kb)