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    Cultural Dimensions for User Experience: Cross-Country and Cross-Product Analysis of Users' Cultural Characteristics

    People and Computers XXII
    Culture, Creativity, Interaction

    Proceedings of HCI 2008
    The 22nd British HCI Group Annual Conference
    Liverpool John Moores University, UK

    1 - 5 September 2008

    AUTHORS

    Inseong Lee, Gi Woong Choi, Jinwoo Kim, Solyung Kim, Kiho Lee, Daniel Kim, Myunghee Han & Seung Yong Park

    ABSTRACT

    The quality of user experience is intricately related to the users' cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study's implications and its limitations.

    PAPER FORMATS

    PDF filePDF Version of this Paper (855kb)

    HCI 2008: People and Computers XXII Culture, Creativity, Interaction (cover)

    Print copies of People and Computers XXII Culture, Creativity, Interaction (Vol. 1)
    ISBN 978-1-906124-04-5
    RRP £85

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    People and Computers XXII Culture, Creativity, Interaction (Vol. 2)
    ISBN 978-1-906124-06-9
    RRP £85

    Available from the BCS bookshop