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    Using Personas Effectively

    People and Computers XXII
    Culture, Creativity, Interaction

    Proceedings of HCI 2008
    The 22nd British HCI Group Annual Conference
    Liverpool John Moores University, UK

    1 - 5 September 2008

    AUTHORS

    Peter Bagnall

    ABSTRACT

    Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and clearly communicate that design to both to marketing and engineering teams.

    PAPER FORMATS

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    HCI 2008: People and Computers XXII Culture, Creativity, Interaction (cover)

    Print copies of People and Computers XXII Culture, Creativity, Interaction (Vol. 1)
    ISBN 978-1-906124-04-5
    RRP £85

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    People and Computers XXII Culture, Creativity, Interaction (Vol. 2)
    ISBN 978-1-906124-06-9
    RRP £85

    Available from the BCS bookshop