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    The Market Drivers and Business Case for Designing Accessible Public Technology

    Accessible Design in the Digital World Conference 2005

    Dundee, Scotland, 23 - 25 August 2005

    AUTHORS

    Dr. Lynne Coventry & Steve Jacobs

    ABSTRACT

    Public technology is often criticised for its lack of accessibility yet there is a good business case for pursing accessible design. This paper explores the market drivers for accessible design which helps to develop a business case. It also identifies some of the barriers to accessible design which are preventing companies developing accessible technology and thus realising their full market potential.

    PAPER FORMATS

    PDF filePDF Version of this Paper (138kb)