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    The Market Drivers and Business Case for Designing Accessible Public Technology

    Accessible Design in the Digital World Conference 2005

    Dundee, Scotland, 23 - 25 August 2005


    Dr. Lynne Coventry & Steve Jacobs


    Public technology is often criticised for its lack of accessibility yet there is a good business case for pursing accessible design. This paper explores the market drivers for accessible design which helps to develop a business case. It also identifies some of the barriers to accessible design which are preventing companies developing accessible technology and thus realising their full market potential.


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