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    Preference ranking of screen layout principles

    People and Computers XXIV Games are a Serious Business

    Proceedings of HCI 2010
    The 24th British HCI Group Annual Conference
    University of Abertay, Dundee, UK

    6 - 10 September 2010


    Carolyn Salimun, Helen Purchase, David Simmons and Stephen Brewster


    This paper presents the results of a study on the preference ranking of six layout principles (Cohesion, Economy, Regularity, Sequence, Symmetry, and Unity). Preference judgments were conducted using a forced-choice paired comparisons method. The findings of the present study indicate that, contrary to suggestions in previous literature, an interface was most preferred when it found that the layout principles of Symmetry and Cohesion were more influential than the other layout principles. Further research is needed to identify other aesthetics factors which might influence preferences, and establish appropriate design guidelines.


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