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    Measuring involvement with audio/video content

    People and Computers XXIV Games are a Serious Business

    Proceedings of HCI 2010
    The 24th British HCI Group Annual Conference
    University of Abertay, Dundee, UK

    6 - 10 September 2010


    Nele Van den Ende, Jettie Hoonhout and Lydia Meesters


    The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.


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