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    'Findability': A Central Issue for Quality Media in a Networked World

    Electronic Visualisation and the Arts (EVA 2014)

    London, UK, 8 - 10 July 2014


    Lizzie Jackson


    'If Silicon Valley's best minds succeed, their software will not only be listening, it will be understanding and anticipating' (Garside 2014). In January, 2014, Google acquired 'Deep Mind', a UK start up based in London, for £400 million. Deep Mind specialises in machine learning, advanced algorithms, and systems neuroscience, therefore the company is a natural partner for the global media and information-delivering giant. It appears that Google will soon be augmenting its current model of returning content based on users' previous searches, augmented with paid-for marketing messages, by incorporating enhanced intelligence into its existing search engine 'Hummingbird'.


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    EVA 2014: Electronic Visualisation and the Arts cover

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    ISBN 978-1-78017-285-9
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