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    What drives the geeks? Linking computer enthusiasm to achievement goals

    HCI 2014 - Sand, Sea & Sky - Holiday HCI

    Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014)

    Southport, UK, 9 - 12 September 2014


    Martin Schmettow & Matthias Drees



    The personality construct of geekism is introduced as the tendency to act out one’s need for cognition in the domain of computing technology. Achievement goal theory is introduced, and we ask, what drives geeks in terms of achievement. In a questionnaire study, it is shown that geekism is related to achievement motivation in imagined situations with technology. Need for cognition showed strong association with self-oriented achievement goals. A newly created scale for computer enthusiasm seems to reflect performance oriented achievement goals.


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