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    Real-time Messaging Platforms for Storytelling and Gamification in Museums: A case history in Milan

    Electronic Visualisation and the Arts (EVA 2016)

    London, UK, 12 - 14 July 2016


    Stefania Boiano, Pietro Cuomo & Giuliano Gaia



    Statistics about social media usage show that instant messaging apps are increasingly popular (Kemp 2016). So far only a few museums use instant messaging to get in touch with their public, actual and potential. In 2014 and 2016 for example the Horniman Museum in South London experimented using WhatsApp to communicate with their visitors (Murphy 2016), while the Brooklyn Museum launched in 2015 a proprietary chat app called ASK with a dedicated answering team (Simon 2015). Even if completely different in scale, both experiments share the same goal: to provide real-time answers by human staff to visitors’ questions about the museums and the collections.


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