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    Persuasive Technology in Education: Motivating Individuals to Enter Higher Education

    HCI 2016 - Fusion!

    Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI 2016)

    Bournemouth University, Poole, UK, 11 - 15 July 2016


    Aamna Toor



    This research aims to explore the use of persuasive technology within the educational context. Technology has previously been applied to aid teaching and to encourage skills development and learning in various educational settings, primarily targeting students who are already in education. This research, however, addresses individuals who are not involved in education or who may choose not to continue in education: persuasive technology will be investigated for its potential to motivate these individuals to enter higher education if it is an appropriate option for them.


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