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    Voice Activated Virtual Assistants Personality Perceptions and Desires: Comparing Personality Evaluation Frameworks

    HCI 2018

    Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI 2018)

    Belfast, UK, 4 - 6 July 2018

    AUTHORS

    Dr Marta Perez Garcia, Sarita Saffon Lopez & Hector Donis

    ABSTRACT

    http://dx.doi.org/10.14236/ewic/HCI2018.40

    Currently, Voice Activated Virtual Assistants and Artificial Intelligence technologies are not just about performance or the functionalities they can carry out, it is also about the associated personality. This empirical multi-country study explores the personality perceptions of current VAVA users regarding these technologies. Since this is a rather unexplored territory for research, this study has identified two well-established personality evaluation methodologies, Aaker’s traits approach and Jung’s archetypes, to investigate current perceived personality and future desired personality of the four main Voice Activated Virtual Assistants: Siri, Google Assistant, Cortana and Alexa. Following are a summary of results by each methodology, and an analysis of the commonalities found between the two methodologies.

    PAPER FORMATS

    PDF filePDF Version of this Paper (951kb)