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    ShopRight: A Game-Based Approach for Motivating Healthy Shopping Habits

    HCI 2018

    Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI 2018)

    Belfast, UK, 4 - 6 July 2018


    Ifeoma Adaji, Kiemute Oyibo & Julita Vassileva



    Unhealthy eating habits has been identified as one of the major causes of obesity and weight gain in people. When consumers shop for unhealthy foods, they will likely eat unhealthy foods, thus it is imperative to encourage healthy shopping habits among people. To contribute to ongoing research in influencing healthy shopping habits, we present the prototype of ShopRight, a game that encourages healthy shopping habits in consumers. In ShopRight, points are awarded when players “shop” for healthy foods presented to them and “destroy” the unhealthy options as quickly as possible. The aim of the game is to influence shoppers to quickly and easily identify and differentiate between healthy and unhealthy foods when shopping.


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